The media's and magazines' emphasis on beauty promotes the increasing usage of cosmetics by adolescents (mostly women). The ubiquity of cosmetic products and their safety have become a major trend in recent years. The presence of heavy metals in cosmetics is a major concern and requires continuous monitoring to ensure the safety of the product. With the daily usage of lipsticks, in addition to dermal absorption, there is also a risk of direct oral intake. In addition to local allergic reactions, heavy metals can lead to acute and chronic poisoning. This paper aims to determine the concentration of heavy metals (arsenic, copper, zinc, cadmium, chromium, nickel, lead and mercury) in lipsticks. Mercury's concentration was determined by an atomic absorption spectrometer – a mercury analyser, while for the rest of the metals an inductively coupled plasma with a mass spectrometer was used. All analysed samples in this paper were in accordance with the Ordinance on the health safety of consumer goods (»Narodne novine« no. 125/09, 23/13, 90/13). Since lipsticks are used daily all over the world today, assessing the safety of these products is of public health importance. Efforts need to be made and appropriate interventions (such as regular control of raw materials and conditions of cosmetics production) need to be increased.